Selina Gerosa

Graphic and Web Designer

Dorrie Sacks, writer, internet host, and voice actor, who uses the handle LovelyDorrie, commissioned me to design her a new business card. We wanted to create a digital persona for her inspired by magical girl anime like Sailor Moon and Madoka Magica, visuals novel games like Doki Doki Literature Club, and soft goth + lolita fashion.

Keeping that in mind, we decided the whole card should be illustrated with pixel art and laid out similarly to a video game title screen. The logo is inspired by shojou anime titles, street art tags, and ribbon.

Dorrie, similar to magical girl anime, often combines a cute aesthetics with scary, serious, and sometimes tragic, storylines. Broken hearts are a perfect icon to represent that blend of cute+creepy and appear throughtout the design, from the barettes in her hair to the buckles in her shoes. I also just had to include her kitties Pepper and Layla.

illustration of magical girl with a pink broken hearts theme. She has red curly hair, a pink doll dress, yellow ribbon accents with broken heart charms, and is holding a huge microphone. Two chibi cats are by her feet, a brown one to the left, and a grey and white one to the right. The background is a sky with clouds.
business card back, rounded script logo reading 'LovelyDorrie' in pink with a yellow and white outline, large and centered on a pink background with a darker pink repeating hearts and broken hearts pattern. business card front,Left top corner, rounded script logo reading 'LovelyDorrie' in pink with a yellow and white outline; Center, contact information in pixel font on dark pink box; Right, illustration of magical girl with a pink broken hearts theme. She has red curly hair, a pink doll dress, yellow ribbon accents with broken heart charms, and is holding a huge microphone. Two chibi cats are by her feet, a brown one to the left, and a grey and white one to the right. The background is a sky with clouds.

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