Selina Gerosa

Graphic and Web Designer

Dorrie Sacks, writer, internet host, and voice actor, who uses the handle LovelyDorrie, commissioned me to design her a new business card. We wanted to create a digital persona for her inspired by magical girl anime (like Sailor Moon and Madoka Magica), visuals novel games (like Doki Doki Literature Club), and soft goth + lolita fashion.

Keeping that in mind, we decided the whole card should be illustrated with pixel art and laid out similarly to a video game title screen. The logo is inspired by shojou anime titles, street art tags, and ribbon.

Dorrie, similar to magical girl anime, combines cute aesthetics with scary, dark, and sometimes tragic, storylines. Broken hearts are a perfect icon to represent that blend of cute+creepy and appear throughtout the design, from the barettes in her hair to the buckles in her shoes. I also just had to include her magical kitty sidekicks Pepper and Layla.

illustration of magical girl with a pink broken hearts theme. She has red curly hair, a pink doll dress, yellow ribbon accents with broken heart charms, and is holding a huge microphone. Two chibi cats are by her feet, a brown one to the left, and a grey and white one to the right. The background is a sky with clouds.
business card back, rounded script logo reading 'LovelyDorrie' in pink with a yellow and white outline, large and centered on a pink background with a darker pink repeating hearts and broken hearts pattern. business card front,Left top corner, rounded script logo reading 'LovelyDorrie' in pink with a yellow and white outline; Center, contact information in pixel font on dark pink box; Right, illustration of magical girl with a pink broken hearts theme. She has red curly hair, a pink doll dress, yellow ribbon accents with broken heart charms, and is holding a huge microphone. Two chibi cats are by her feet, a brown one to the left, and a grey and white one to the right. The background is a sky with clouds.

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