1: Represent the unity between the graphic design, painting, sculpture, and printmaking majors.
2: Pay homage to the 808 Gallery where the Thesis Show was hosted, since it would be undergoing major construction after our graduation.
Olivia and I centered our thesis' brand on the unity between all visual art forms and the eternal nature of the creative spirit.
We chose the name Continuum because we believed our class was literally a continuum set of visual artists. We used Möbius on 15x22'' and 40x60'' posters to represent a similar infinity.
Our favorite part of the 808 Gallery was the floor and ceiling patterns. We took simple shapes from them and used the shapes as building blocks for our banner posters and takeaway show cards.
We knew we wanted to make stickers because stickers a great way to create a guerilla ad campaign in a city like Boston. We also wanted to incorporate the stickers into the rest of the brand, so we used them as the geometric forms on the large poster design.
Finally, we knew there needed to be a web presence for our show, so we bought the url https://thesis.show and designed a responsive web version of our poster. We also intended for the url to function as an ongoing archive of thesis show participents. In addition to the digital poster, there is a page with links to the websites or social media of everyone in our class.