The initials 'SG' in a modern transitional serif with a green slime drip coming from the letters.
banner reading continuum with overlapping green, pink, blue, and orange mobius strips in the background

Brand Identity Development

Continuum, Boston University BFA Thesis Show

Continuum is the 2018 BFA Thesis Show of Boston University School of Visual Arts. I worked with Olivia Gelard to generate the full brand identity and ad campaign for the show. We wanted to, first and foremost, represent the unity between the graphic design, painting, sculpture, and printmaking majors. Secondly, we wanted to pay homage to the 808 Gallery where the show was being hosted, since it would be undergoing major construction after our graduation. Olivia and I centered the brand concept on the unity between all visual art forms and the eternal nature of the creative spirit. We chose the name Continuum because we believed our class was literally a continuum set of visual artists. In addition to the various pieces of print collateral created and showcased below, we also knew we needed a web presence. To meet this need, I designed a responsive web version of our poster.

Check out the poster:

https://bu2018thesis.​netlify.app.

Read our branding deck:

brandingDeck.pdf

olivia and selina posing with printed poster and sticker

that's us :-)

interior image of 808 gallery person entering 808 gallery with show banners on either side of the door

Our favorite part of the 808 Gallery was the floor and ceiling patterns. We mimicked their simple shapes and used them as building blocks for our banner posters and takeaway show cards.

digital invitation to thesis show with geometric patterned background
front of show card reading all participant's names back of show card with colorful geometric pattern
gif of monochromatic posters with alternating colors of mobius strips and shapes

We used Möbius on 15x22" and 40x60" posters to represent a similar infinity.

sticker design with rotating colors

These stickers were a great guerilla ad campaign tactic in a city like Boston.

large black and white poster with centered mobius strip and colored octagons reading information for the thesis show
desktop display of website homepage
olivia standing on a table and holding a banner selina standing on a table and holding a banner

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